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 China consumer culture, the creation of cultural consumption low total Studies show that after the per capita GDP1000 dollars, when 44% on the Engel coefficient, urban and rural cultural consumption included 18 percent of private consumption, the entire ought to be 1.09 trillion yuan. Using the National Bureau of revised data, in 2001, China had reached per capita GDP1000 dollars, though the actual 2004 total cultural use of 374.05 billion yuan; when per capita GDP reached 1,600 U.S. dollars, the Engel coefficient was 33%, cultural consumption as a result of anyone consumption of 20% from the total use of 2.01 trillion yuan. According to data released by the National Bureau of Statistics, in 2005, China's per capita GDP reached 1,700 U.S. dollars, although the actual total cultural consumption of only 418.6 billion yuan. In the cultural consumption expenditure structure, the proportion in the urban consumer magazines and books for 16.03% Civic consumer durable mechanical and electrical consumer goods ratio of 61.73%, only 3.72% as the proportion from the rural consumer magazines and books, the rest are utilized for consumer durable mechanical and electrical consumer goods, from the locations of cultural consumption, non-educational knowledge and cultural consumption, less keen on casual recreational, entertainment, vulgar, flaunt ostentatious and lavish, superstitious, pornographic, violence, piracy and various consumption.


 Chinese society and culture is constantly occur quite complex and changeable "in transition", once all the rage many different modern Western ideas heat is gradually trying to cool off, the city values ??antagonistic changes: Together with the disappearance of your literary sensation and also the collapse from the Enlightenment project, the superior position on the intellectuals spirit takes the lead attributed to digestion, is not the social elite of intellectuals were divided, and a considerable the main intellectuals leave behind the idealization from the 1980s, secularization, and attacked the noble, unassuming personalized escape provision from the background and reality, literature within the 1990s by way of the center to your edge. 1990s, chinese people community in modern tendencies, deconstructive discourse end up being the literary mainstream, post-modernist thinkers including Foucault, Lacan, Derrida, Roland Barthes's theory, function as a protagonist from the spirit from the times. Chinese literature, through the influence of ideas, "post-modern tendency. In the 1990s fad of recent Western ideas of feminism and new historicism. Those two thought also brought about china literary "new historical novel" and "female literature flourished.


 Nike was founded in 1971 in Portland, Oregon, Us, and that is made by Philip Knight. Using the unique vision and various a sense of economy, he lost a snug job, set up a specialized company of U.S. imports of high-quality athletic shoes. The organization started several years, the Knight as well as company's management tirelessly worldwide to unite with all the current resources important for progression of this company, from capital to labor, every one of the devoted efforts coming from all Nike's growth undoubtedly launched a mall myth: your small business originating from a two-scale, from the basic equipment for your office and plant enterprise, in just 3 decades to develop into a global profit of $ 13 million, market share champion is ranked third in the Adidas two times as many businesses, that is Nike! Nike's growth so that all the economists, analysts uproar. The core values on the Li Ning nike mercurial vapor 10 brand

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